How To Drive Traffic Through Title Tags
Do you offer something that trumps your competition’s? Is there something that visitors would be undoubtedly interested in – like free home deliveries, 24×7 live customer support etc.? It doesn’t really matter if you are a bit lower in your rankings compared to your competitor, you can win a click or two over those sites that list only their products and services. There’s a word of caution on this. Do not try to overdo it. The engines usually accept not more than sixty five characters, so titles bigger than that wouldn’t actually help you.
CMS platforms can be pretty supportive as far as marketing in your title tag is concerned. You can change your title tag suitably in the “Page Title” field. If you do not have such a field you can install the “Page Title Module” and have control over the title tags instantly.
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