Traffic Building Tips: How To Create A Captivating Welcome Text?

Feb 14, 11 Traffic Building Tips: How To Create A Captivating Welcome Text?

You’d never get a second chance to make a first impression. Your website is just like your brick and mortar office and wouldn’t want your user to get lost in a maze of inexplicable tech jargon. Keep it nice and clean, but make sure your point is graspable right at the first go. Never give away information like a news reader – all cramped into a single line. You’d never give the impression that you’re trying to sell something, which is very important. If you don’t look like you want to “sell”, you can’t expect people to “buy” from you, unless of course you have a hard core news site. Don’t stretch the matter unnecessarily either. It’s better to have a short and captivating web copy rather than a thousand word literary masterpiece. Maintaining a good balance of information, literary essence, sales talk and teasers is very necessary.

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