How to sell stuff through your website

Posted by Admin in Internet Marketing, Traffic Methods | 0 comments

Speak the same language – A website selling executive ties cannot have the same language as one selling marijuana. Know your users and find out if they like an edgy, warm, friendly or corporate tone. The welcome text is a bridge connecting users with the organization. Make sure you speak the same tongue to connect better. It’s even better if you can use the same lingo as your users. An Aussie for example would say “Hi Mike”, rather than “Hi buddy”.
Every Word Counts – Get down straight to the subject. Do not waste words on welcome messages and self introduction. A typical visitor usually spends around five seconds to judge a site. Make sure your words are well spent and are compelling enough to impress the visitor within the first five seconds.
Once you know that you’ve captured a reader’s attention, make sure that your content stays intact. If your content is being read that’s because it’s offering your readers the solution they are looking for, so don’t change it until you absolutely have to. If there’s something you really want to work on, give your readers a better reason to navigate to the “sales enquiry” page.

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