The preferred domain feature of webmaster tools – The preferred domain feature will let Google know which version of an URL to choose when you have other sites linking to both www and non-www versions.
It’s not wise to put in elaborate copyright text at the bottom of every page. Use short text and link it to another page having...
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Webmasters are going head over heels to drive more and more traffic to their sites. Some become successful, others don’t. here are some important Google tips to keep you on the right track:
Control the Bots – When you have multiple versions of the same content on your site, the search bots wouldn’t know which to pick. You can...
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Keywords – Everyone fights for the top ranks, but not all make it to the top. Make sure you spell your keywords the exact way your users would do. If it’s too much competitive chances are you wouldn’t have the desired listings right at the first go. That doesn’t mean you can’t have top rankings for other keywords. It’s...
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Short URLs attract more clicks. If your URL is big, messy and undecipherable, chances are users wouldn’t like them. That would mean loosing visitors. Research suggests that shorter URLs directly below the long and complicated ones receive 250% more clicks! The presence of keywords in your URLs gives the searches confidence and...
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Long Tailed Keywords – Keywords are short tailed and long tailed. The short tailed ones are usually more competitive than the long tailed ones for regular searches. Most sites fight for search listings for short tailed keywords without knowing the risks and benefits. As it is short tailed keywords are competitive, so you’ll have...
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All major search engines including Google, Yahoo, Aol, MSN etc. now support a new tag called Canonical URL Tag. This new tag will allow you to specify which page you want the search engines to index and display when it needs to apply a filter.
This tag is nothing but a piece of code that you can place in the page header. Here’s...
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